Brand: Vernoia, Enterline + Brewer CPA

Today’s accounting firms are definitely more savvy about design, brand, and word-of-mouth marketing. Perhaps because their creativity is relegated to strategic financial decision, the CPAs of Vernoia, Enterline + Brewer used the redesign of their logo and collateral to express themselves. They really didn’t look at re-branding as an expense, but rather as an opportunity to define their personal brand, culture, and expertise. Like most accounting firms, they were burdened with the lengthy corporate name – but unlike others, they were ready to transition to something short and easier to recall: VEB CPA. Now, I admit the heavy lifting was already done since their URL is www.vebcpa.com, but I didn’t expect that they would be ready and willing to adopt a logo in keeping.

VEB CPA Collateral

The new logo is contemporary, casual and welcoming… tossing out stodgy and replacing with new expectations for lasting, open relationships. This open engagement is also apparent in the VEB CPA activities on Facebook and LinkedIn, where the principals strive to create a community for their small to mid-sized corporate clients and individuals for whom VEB CPA manages tax returns and estate planning.

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ExhibitCraft extends trade show leads with social media

A leader in trade show booth design and manufacturing, ExhibitCraft adds Social Media offerings to help their clients generate leads before, during and after trade show events. New product development included package configuration and pricing, sales PPT presentation, Twitter page, Facebook page, LinkedIn corporate page, and sales literature.

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NJ MarCom Summer 2010 draws over 360 attendees

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This little volunteer activity has grown into quite an event each summer and holiday season. Our July event had over 360 attendees from all aspects of marketing, communications, video, advertising, online, media, creative services, printing, email marketing, and higher education. Our sponsors were outstanding: The Creative Group, ExactTarget, OMS, Cupa Cabana, Mayfair Farms, SelectoFlash, Fairleigh Dickinson University MA in Corporate and Organizational Communications, MediaMix, USA Data, Graytor Printing Company, and Converge.

Event materials include online social properties (that you can join) Facebook, Twitter, and LinkedIn Group.

Participating organizations include: NJAdClub, ADCNJ, NJAMA, IABC/NJ, BMA-NJ, PRSA NJ, AWCNJ, JSPRAA, MCA-INJ, MENG NJ, and SCIP NJ.

To reach new people within our industry, ads are run on LinkedIn and Facebook based on geographic location and job title/interests.

Dittman Incentive Marketing brings employee motivation to social media

Dittman Incentive Marketing is rapidly expanding their online solutions for employee motivation. To achieve these goals, we launched an integrated social media campaign including updating corporate LinkedIn profile with keywords, a Facebook page, and targeted Twitter pages for HR (people promotion), sales incentive, corporate tweets, and Dittman’s enterprise-wide TotalPRO web-based solution.

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To launch the Social properties, Dittman email marketing targets two core audiences: VP Sales and Marketing for Q4 sales motivation, and HR audiences. Sales email direct recipients to review Dittman online solutions Great Escapes and Great Rewards. HR audiences receive emails that direct recipients to download a free whitepaper or request a demo of the TotalPRO Wellness Solution.

The Social Media campaign is underscored by a blog at http://dittmanincentives.wordpress.com.

Dittman Incentive Marketing captures current trends in the psychology of motivation with a whitepaper entitled, “Social Behaviors Drive Motivation 3.0”.

Matheny Therapy Solutions outreach for children with special needs

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Matheny Therapy Solutions wanted to extend district services to public and private schools with speech, physical, and occupational therapy, and rehabilitation technology. We arrived at the concept, “Think Therapy Solutions” with the intent that public school Directors of Special Services will think of Matheny first when they face challenges.

To meet the communications goals of this initiative, we wanted to reach not only the Director of Special Services, but new prospective employees, and parents of students. Core online properties were established with a blog, website, Facebook page, and LinkedIn professional activities.

Collateral pieces and PR activities elevate awareness with continuous components including brochure, direct mail postcards, personalized email, and sticky notes.

Critical to the word of mouth marketing, calling cards were created for distribution by therapists representing Matheny as part of their daily interactions with students and educators.

As well, sell sheets were created for in-person events to distribute as hand-outs to educators and prospective new employees for business continuity.