B2B Marketing Chooses LinkedIn

Facebook is great for reaching friends, family, and consumers. If you want to target you Business to Business (B2B) sales, LinkedIn is the growing and preeminent online resume database that captures the skills of individuals in relationship to their corporations.

Like the chart displayed in this article from e-Marketer, when I build a social presence for my clients, I make certain that their listings are represented across the most popular social sites, then focus efforts primarily on the ones that will reach their target audiences. With increasing frequency, I receive requests from companies so that I might teach entire sales teams how to use LinkedIn as part of their weekly or daily sales activities.  I actually do a live presentation of the site, showing the powerful tools, and helping people to understand how use of this site can bolster their reach and thought leadership.

It’s important to comment here on the importance of Google and Yahoo on the social scale. And, I just read that Bing will soon display Facebook posts along with Twitter posts in its search.

Keep in mind that the social landscape is much bigger than the players identified in those articles. An original depiction of the social space can be found from the Conversation Prism by Brian Solis and JESS3. Of course, by the time it was documented it was out-of-date, but it gives people an idea of the overall scope of the space and why it takes dedicated work and time commitment to be socially representing a company.

The Conversation Prism by Brian Solis and JESS3

The Conversation Prism by Brian Solis and JESS3


ExhibitCraft extends trade show leads with social media

A leader in trade show booth design and manufacturing, ExhibitCraft adds Social Media offerings to help their clients generate leads before, during and after trade show events. New product development included package configuration and pricing, sales PPT presentation, Twitter page, Facebook page, LinkedIn corporate page, and sales literature.

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Dittman Incentive Marketing brings employee motivation to social media

Dittman Incentive Marketing is rapidly expanding their online solutions for employee motivation. To achieve these goals, we launched an integrated social media campaign including updating corporate LinkedIn profile with keywords, a Facebook page, and targeted Twitter pages for HR (people promotion), sales incentive, corporate tweets, and Dittman’s enterprise-wide TotalPRO web-based solution.

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To launch the Social properties, Dittman email marketing targets two core audiences: VP Sales and Marketing for Q4 sales motivation, and HR audiences. Sales email direct recipients to review Dittman online solutions Great Escapes and Great Rewards. HR audiences receive emails that direct recipients to download a free whitepaper or request a demo of the TotalPRO Wellness Solution.

The Social Media campaign is underscored by a blog at http://dittmanincentives.wordpress.com.

Dittman Incentive Marketing captures current trends in the psychology of motivation with a whitepaper entitled, “Social Behaviors Drive Motivation 3.0”.

Matheny Therapy Solutions outreach for children with special needs

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Matheny Therapy Solutions wanted to extend district services to public and private schools with speech, physical, and occupational therapy, and rehabilitation technology. We arrived at the concept, “Think Therapy Solutions” with the intent that public school Directors of Special Services will think of Matheny first when they face challenges.

To meet the communications goals of this initiative, we wanted to reach not only the Director of Special Services, but new prospective employees, and parents of students. Core online properties were established with a blog, website, Facebook page, and LinkedIn professional activities.

Collateral pieces and PR activities elevate awareness with continuous components including brochure, direct mail postcards, personalized email, and sticky notes.

Critical to the word of mouth marketing, calling cards were created for distribution by therapists representing Matheny as part of their daily interactions with students and educators.

As well, sell sheets were created for in-person events to distribute as hand-outs to educators and prospective new employees for business continuity.